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This privacy notice sets out how Invicta Bakeware Limited uses and protects your personal data. This privacy notice gives you information about how we collect and use your personal data through your use of this website, including any data you may provide when you register with us, sign up to our newsletter, purchase a product or service, or take part in a survey. We may also collect personal data about you from publicly available sources for the purpose of marketing our products and services to businesses.

Privacy Notice

This website is not intended for children and we do not knowingly collect data relating to children.

Contents

    • Important information and who we are
    • The types of personal data we collect about you
    • How is your personal data collected?
    • How we use your personal data
    • Disclosures of your personal data
    • International transfers
    • Data retention
    • Data security
    • Your legal rights
    • Complaints
    • Changes to the privacy NOTICE and your duty to inform us of changes
    • Third-party links
    • Contact details

1. Important information and who we are

Invicta Bakeware Limited (CRN: 00204587)
Registered address: Westgate Business Park, Westgate Carr Road, Pickering, North Yorkshire, YO18 8LX.
Tel: 01751 473483
Email: data@invictabakeware.co.uk

We are the data controller responsible for your personal data. We are not required to appoint a data protection officer but we have appointed a data protection contact who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out in section 13 below.

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

As our customers are primarily businesses, much of the personal data we collect relates to individuals acting in a business capacity (e.g., buyers, procurement contacts, accounts payable staff). However, where an individual member of the public enquires about or purchases our products, we will collect personal data about them in the same way.

  • Identity Data includes first name, last name, username or similar identifier, title, job title and company name.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account details and credit account or trade account details.
  • Transaction Data includes details of products and services you have purchased from us, purchase order numbers and account references.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you interact with and use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We do not collect any information about criminal convictions and offences.

3. How is your personal data collected?

We use different methods to collect data from and about you, including through:

  • Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for our products or services;
    • submit an enquiry through our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy insert link for further details.
  • Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
  • Technical Data is collected from the following parties:
    • analytics providers such as Google based outside the UK;
  • Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services such as Company Cardstream, based in the UK.
  • Identity and Contact Data is collected from publicly available sources such as Companies House, the Electoral Register, company websites and business directories based inside the UK.
  • Identity, Contact and Financial Data is collected from credit reference agencies where we carry out a credit check prior to offering trade credit terms.
  • Bought-in lists for B2B marketing

Invicta handles all payments on site using Yorkshire Payments (Cardstream) to process the card transaction.

4. How we use your personal data

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

  • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
  • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud, manage trade credit, maintain and develop business relationships and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We have carried out a legitimate interests assessment in respect of our marketing activities and have concluded that our interests do not override your rights and freedoms. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
  • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
  • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Use Type of data Legal basis
Register you as a new customer (a) Identity
(b) Contact
(c) Financial
Performance of a contract (necessary for registering you as a customer and setting up your account).
Respond to enquiries and provide quotations (a) Identity
(b) Contact
Necessary to take steps at your request prior to entering into a contract (processing your enquiry or request for a quotation at your request).
Process and fulfil orders and provide services (a) Identity
(b) Contact
(c) Financial
(d) Transaction
Performance of a contract (necessary for processing and delivering your orders and providing our services to you).
Manage customer relationships and provide support (a) Identity
(b) Contact
(c) Transaction
(d) Profile
Performance of a contract and legitimate interests (to maintain and develop our customer relationships).
Meet accounting, tax and regulatory obligations (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Financial
(d) Transaction
Compliance with a legal obligation (necessary for compliance with accounting, tax and regulatory requirements).
Administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Technical
Legitimate interests (for running our business, provision of administration and IT services, network security and to prevent fraud) and compliance with a legal obligation.
Send relevant business communications, including information about our products, services, promotions and industry news (a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
Legitimate interests (B2B corporate subscribers — it is in our legitimate interests to market our products and services to business contacts) or consent (individual subscribers — we will only send marketing emails to individuals where we have obtained their specific consent).
Deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
Consent (where required for non-essential cookies and similar tracking technologies) and legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
Improve our products, services and website (including using data analytics to improve our website, products/services, customer relationships and experiences) (a) Technical
(b) Usage
(c) Profile
Legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

You have the right to object to processing carried out on the basis of legitimate interests. You also have an absolute right to object at any time to the processing of your personal data for direct marketing purposes.

Direct marketing

We may use your personal data to send you marketing communications about our products, services, promotions and industry news. As our customers are primarily businesses, many of our marketing activities are business-to-business (B2B) in nature. Where we market directly to individual members of the public (B2C), we will only do so by email and only where we have obtained appropriate consent. The rules that apply to our marketing activities depend on who we are marketing to and the channel of communication used. We have set out below our approach to both.

Marketing to individuals (B2C)

Where we send marketing communications to individual members of the public (including sole traders and ordinary partnerships), we will only do so by email and only where you have given us your specific consent to receive marketing emails from us. Each marketing email will clearly identify us as the sender and will include a simple and clear mechanism for you to opt out of receiving further marketing emails from us.

Marketing to businesses (B2B)

Where we send marketing communications to businesses that are corporate subscribers under the Privacy and Electronic Communications Regulations 2003 (such as limited companies and limited liability partnerships), we may send unsolicited marketing emails without prior consent. In such cases, we rely on our legitimate interests as our lawful basis under the UK GDPR. Each marketing communication will identify us and include a valid opt-out mechanism. We maintain an internal suppression list and will honour all opt-out requests promptly. Where we cannot verify that a business is a corporate subscriber (for example, it may be a sole trader or ordinary partnership), we will treat it as an individual subscriber and will only contact them by email in accordance with our B2C marketing approach set out above.

How we obtain your data for marketing (B2B)

We may obtain your contact details from publicly available sources, such as company websites, business directories, Companies House, and social media platforms including Facebook, Instagram and LinkedIn for the purpose of marketing our products and services. Where we collect personal data from such sources, we will provide you with privacy information at the point of first contact or within one month of obtaining the data. The source of your personal data will be identified in our communications with you.

Purchased marketing lists (B2B)

We may from time to time obtain your contact details from third-party marketing lists. Where we do so, we carry out thorough due diligence on the list provider to ensure that the data has been collected lawfully and in compliance with data protection legislation. Where contacts on the list are individual subscribers, we will only use their data for marketing where valid consent specifically covering contact from us has been obtained. We will always provide you with privacy information at the point of first contact and include an easy way to opt out of future communications.

Telephone marketing (B2B)

We may also contact businesses by telephone for marketing purposes. Before making live marketing calls, we screen our call lists against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) registers and against our own internal suppression list of individuals and businesses who have previously asked not to be called. We will not call any number registered on the TPS or CTPS unless the subscriber has specifically consented to receiving calls from us. We will always display a valid caller ID when making live marketing calls and will not withhold our number. We will identify ourselves at the start of any call and provide you with key privacy information, including the purpose of the call, where we obtained your contact details, your right to object to direct marketing, how to opt out of future calls, and where to find our full privacy notice. We will not make automated marketing calls without the specific prior consent of the subscriber.

Opting out of marketing

You can ask us to stop sending you marketing communications at any time by following the opt-out or unsubscribe links within any marketing email sent to you, by informing us during a marketing call, or by contacting us directly using the details in section 13 below. If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes, for example relating to order confirmations, reminders and updates to our Terms and Conditions.

Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Cookies

For more information about the cookies we use and how to change your cookie preferences, please see https://www.invictabakeware.co.uk/cookie-policy/

5. Disclosures of your personal data

We may share your personal data where necessary with the parties set out below for the purposes set out in the table above.

  • External Third Parties such as: delivery and logistics companies (e.g., Royal Mail, DPD, Parcelforce, DHL or other courier services used to fulfil orders); IT and hosting providers (e.g., website hosting provider, email service provider, CRM system provider); payment processors (e.g., Yorkshire Pay); marketing platforms (e.g., Mailchimp or similar email marketing tools); analytics providers (e.g., Google Analytics); and professional advisers such as lawyers, accountants, marketing consultants and insurers.
  • Specific third parties such as e.g., trade associations, credit reference agencies, debt collection agencies, Companies House.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Personal data is primarily stored and processed in the UK. However, some of our external third-party service providers are based outside the UK, which means that the processing of your personal data may involve a transfer of data outside the UK to countries which may not provide the same level of data protection as the UK.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

  • We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK. 

7. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, warranty, and business record requirements.

Retention periods may vary depending on the nature of the information and the purpose for which it is processed. When personal data is no longer required, it is securely deleted or anonymised.

Marketing contact details are retained until an individual unsubscribes or asks us to stop contacting them.

8. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioner’s Office where we are legally required to do so, in accordance with our obligations under the UK GDPR.

9. Your legal rights

You have the right to:

  • Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
  • You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
    • If you want us to establish the data’s accuracy;
    • Where our use of the data is unlawful but you do not want us to erase it;
    • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
    • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
    • You also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. We do not currently carry out any automated decision-making or profiling of this nature using your personal data.

If you wish to exercise any of the rights set out above, please contact us at data@invictabakeware.co.uk

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Complaints

You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint. You can send your complaint to data@invictabakeware.co.uk

11. Changes to the privacy notice and your duty to inform us of changes

We keep our privacy notice under regular review. This version was last updated on [21 May 2026]. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

12. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

13. Contact details

If you have any questions about this privacy notice or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:

Email address: sales@invictabakeware.co.uk

Postal address: Westgate Business Park, Westgate Carr Road, Pickering, North Yorkshire, YO18 8LX

Telephone number: 01751 473483

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Coatings

Invicta has one of the largest and diverse ranges of bakeware coatings on the market. A full range of colours is available to identify special product requirements.